By Olivia Swift
on Fri Mar 24 2023
Reform Radio produced BBC Sounds weekly mix series Focus Beats from October 2022 until the brand was rested in April 2024. Doing exactly what it says on the tin, Focus Beats is a curated mix of beats and instrumental tracks designed to help you concentrate. Whether you’re working, studying, or focusing on a hobby, this is your soundtrack.
Every few weeks the mix was curated by a very special guest, organised and produced by our team. These guest curators included musicians, producers, and productivity influencers, all with the aim of bringing the brand to a wider audience.
You can hear mixes from the likes of influencers Grace Beverley and Ali Abdaal, and musicians Moonchild, ELIZA, Surprise Chef, and Sampa the Great.
Check out previous shows here.
The BBC Sounds team also commissioned us to make bespoke video content for the Focus Beats series, created by our in-house content team. This included a video tied into the BBC’s 50 years of Hip-Hop celebrations, in which our team took to the streets of Manchester. They challenged local passers by to listen to iconic hip-hop instrumentals and guess the artist. This was a perfect example of how we are always injecting fun and creativity into our productions.